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Elevate Your Client Experience By Identifying Your Brand Superpower
Upping your client experience will always attract more clients. But using this resource you can create a cohesive experience that caters to your unique…
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Erica Comitalo
22 Ways Photographers Can Improve Their Client Experience From Pre-Inquiry to Post-Delivery (plus an email template!)
Crafting a legendary client experience is tough, even if you perfectly understand all the principles and why they matter. Today, we are giving you 22…
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Erica Comitalo
How Photographers Can Dive More Deeply Into Ideal Clients' Minds With This Silicon Valley UX Hack
As we continue this month's series on UX for photographers, let's stop advertising your services in a bland, forgettable product-first way. Instead…
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Erica Comitalo
Introducing UX Design For Photographers With Five Homepage Hacks To Attract Your Ideal Clients
This month we are diving deep into the way photographers can use UX design principles to book and truly delight clients. And where better to begin than…
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Erica Comitalo
5 Blog Posts Photographers Can Write During Slow Season To Improve Busy Season 2023
Maintaining a blog during busy season is next to impossible. But now that things have begun to slow down for a bit, let's add these…
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Erica Comitalo
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8 Website Templates That Will Elevate Photographers' Marketing In 2023
 • Erica Comitalo
8 Steps to Landing A Spot On Your Favorite Venue Or Planner's Recommended Vendor List
 • Erica Comitalo
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5 Blog Posts Photographers Can Write During Slow Season To Improve Busy Season 2023
 • Erica Comitalo
2022 Year In Review: Five Photography Industry Updates, Changes, and Trends on the Rise
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Charting Your Stars Into Constellations: Our Personality-Driven Approach To Brand Voice and Messaging
When a brand designer asked me how The Write Lens was different so she could create a new logo for us, the ideas spilled out. But there was one that…
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Erica Comitalo
8 Website Templates That Will Elevate Photographers' Marketing In 2023
Let's continue our year-end series talking all things websites! Complete with tips from web designers, we break down our favorite templates…
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Erica Comitalo
2022 Year In Review: Five Photography Industry Updates, Changes, and Trends on the Rise
After three years of madness in the photography industry, the dust is beginning to settle. But if you're not careful, you might just get left in it!
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Erica Comitalo
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Four Email Templates to Help You Connect With Dream Venues and Planners
You want to build relationships with other industry professionals, but how can you do it without seeming demanding, rude, or downright weird? These…
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Erica Comitalo
8 Steps to Landing A Spot On Your Favorite Venue Or Planner's Recommended Vendor List
Reaching out to a venue manager or planner to ask them for a spot on a recommended vendor list can be super uncomfy. But if you follow these eight…
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Erica Comitalo
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Recommended Vendor Lists: The Moneysaving Marketing Hack Your Photography Business Needs
Whether you're on the hunt for simple, cheap ways to boost your wedding photography marketing or you're hoping to make your portrait photography…
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Erica Comitalo
The Dark Side of Platform Dependence—What It Is And What To Do About It
In the final article in our month-long series on how photographers can thrive on Instagram, let's consider if Instagram is carrying more of the…
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Erica Comitalo
The Write Lens
The Write Lens
Welcome to The Write Lens, a copywriting agency for photographers launched by Erica Comitalo in 2017. Through articles laser-focused on helping you captivate clients, we'll explore topics like brand voice, ideal clients, increasing bookings, and more!
Services
The Two-Day Copywriting ExperienceDive into the two-day copywriting experience for photographers!
The 90-Minute Strategy IntensiveNot ready to book the two-day experience? Let's diagnose and fix your biggest struggles through this video call!
Resources
The LatestCheck out what's new in the shop—right now, it's The Family Photographers' Ultimate Template Bundle!
The ShopThrough our templates and resources, you can rewrite your entire marketing suite solo!
The FreebiesExplore the best of the best in free copywriting resources.

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