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Six Common Mistakes Photographers Make On Their Website Homepages
HOMEPAGES PT. 2 | After setting the primary goals for your homepage last week, it's time to discuss the most detrimental issues your homepage might…
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Erica Comitalo
Six Goals Photographers Should Pursue To Write Effective Homepages For Their Websites
HOMEPAGES PT. 1 | Did you know visitors make their first judgement of your website in just .05 seconds?! Let's improve it by bringing intention and…
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Erica Comitalo
Elevate Your Client Experience By Identifying Your Brand Superpower
UX PT. 4 | Upping your client experience will always attract more clients, but this resource will help you create a cohesive experience catering to your…
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Erica Comitalo
22 Ways Photographers Can Improve Their Client Experience From Pre-Inquiry to Post-Delivery (plus an email template!)
UX PT. 3 | Crafting a legendary client experience is tough, even if you perfectly understand all the principles and why they matter. Today, we'll give…
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Erica Comitalo
How Photographers Can Dive More Deeply Into Ideal Clients' Minds With This Silicon Valley UX Hack
UX PT. 2 | As we continue this month's series on UX for photographers, let's stop advertising your services in a bland, forgettable product-first way…
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Erica Comitalo
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8 Website Templates That Will Elevate Photographers' Marketing In 2023
 • Erica Comitalo
Six Goals Photographers Should Pursue To Write Effective Homepages For Their Websites
 • Erica Comitalo
5 Blog Posts Photographers Can Write During Slow Season To Improve Busy Season 2023
 • Erica Comitalo
8 Steps to Landing A Spot On Your Favorite Venue Or Planner's Recommended Vendor List
 • Erica Comitalo
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Introducing UX Design For Photographers With Five Homepage Hacks To Attract Your Ideal Clients
UX PT. 1 | This month we are diving deep into the way photographers can use UX design principles to book and truly delight clients. And where better to…
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Erica Comitalo
5 Blog Posts Photographers Can Write During Slow Season To Improve Busy Season 2023
Maintaining a blog during busy season is next to impossible. But now that things have begun to slow down for a bit, let's add these…
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Erica Comitalo
Charting Your Stars Into Constellations: Our Personality-Driven Approach To Brand Voice and Messaging
When a brand designer asked me how The Write Lens was different so she could create a new logo for us, the ideas spilled out. But there was one that…
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Erica Comitalo
8 Website Templates That Will Elevate Photographers' Marketing In 2023
Let's continue our year-end series talking all things websites! Complete with tips from web designers, we break down our favorite templates…
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Erica Comitalo
2022 Year In Review: Five Photography Industry Updates, Changes, and Trends on the Rise
After three years of madness in the photography industry, the dust is beginning to settle. But if you're not careful, you might just get left in it!
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Erica Comitalo
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Four Email Templates to Help You Connect With Dream Venues and Planners
You want to build relationships with other industry professionals, but how can you do it without seeming demanding, rude, or downright weird? These…
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Erica Comitalo
8 Steps to Landing A Spot On Your Favorite Venue Or Planner's Recommended Vendor List
Reaching out to a venue manager or planner to ask them for a spot on a recommended vendor list can be super uncomfy. But if you follow these eight…
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Erica Comitalo
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The Write Lens
The Write Lens
Welcome to The Write Lens, a copywriting agency for photographers launched by Erica Comitalo in 2017. Through articles laser-focused on helping you captivate clients, we'll explore topics like brand voice, ideal clients, increasing bookings, and more!
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The Two-Day Copywriting Experience
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Explore the best of the best in free copywriting resources.

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