How Photographers Can Incorporate Reels Into Their Marketing Strategy To Attract Ideal Clients

In a fit of TikTok-inspired insecurity, Instagram is pushing videos. Hard. But where does that leave photographers like you who deal in still images? How can you make videos work for YOU?

This is our second article in this month’s four-part series on how photographers can thrive on this new version of Instagram. Get caught up by reading or listening to last week’s post. Then, make sure you subscribe so you don’t miss the rest of the story!

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It’s been the talk of the town, so you don’t really need to hear it from me. But Mr. Instagram has been feeling a insecure lately. Threatened by TikTok’s rise in popularity, they’ve added reels to their repertoire…much to literally everyone’s annoyance. Shoot, even Kylie Jenner expressed some serious annoyance with the changes.

Whether her plea to “make Instagram Instagram again” will be heard is yet to be seen, but business owners who rely on Instagram to reach new clients can’t wait around indefinitely for them to get it together!

Photographers are doing their best to hop on the trend, hoping to keep their ‘grams afloat. But maybe you don’t want to learn this week’s trending dance or spend half an hour perfecting a 10-second lip sync, hoping it gets picked up by the algorithm. So, how do you attract ideal clients on social media, even if reels aren’t your thing?

Let’s break down a few ways any photographer can incorporate reels into their marketing strategy to connect with new clients!