What’s the deal with The Write Lens?

Are you sick and tired of being treated like “just another photographer?” Or worse yet…a hobbyist? Oooh! The sting!

Trapped between ghosty clients and an oversaturated market, it’s no surprise you sometimes start to feel like just another photographer in the crowd. I get it. As an online business owner, I know what it’s like to feel like you have to shout to be heard or like you have to change who you are to attract your dream clients. It’s freaking exhausting! But what if there was a way you could stop shouting and feel empowered to just show up authentically as yourself? And what if doing that helped you to finally book ideal clients and grow the thriving photography business of your dreams?

Welcome, busy photographer! I’m Erica—the storyteller’s storyteller. And through branded web copy, I bring creatives like you the clarity, competence, and conviction their businesses deserve. By leaning into your natural personality, we can help you connect meaningfully with your ideal clients.

Let’s fill your website with words that will build your business. But not just any words! Oh no, no! Anyone can do that! I want to equip you with words that feel as familiar as slipping into your favorite pair of sweatpants and as effective as your go-to trick for helping a client feel like a model in front of your camera. Words only for you. Let’s infuse your website with a voice that books while remaining powerfully true to who you are.

Why subscribe?

If you want to run a successful photography business, you can’t afford to skip out on great marketing. Occasionally posting cute photos on Instagram ain’t cutting it anymore, my friend. So, let’s dig into all the nitty-gritty of effectively marketing your photography business using personality!

Enjoy the free articles…

By subscribing to the free list, you’ll receive access to one free post every month that helps you think deeper about the way you market your business and give you a jumping-off point to execute a transformation in the way you attract ideal clients!

…or join the crew!

By joining the paid subscriber list, you’ll receive all the bennies of the free list, PLUS three more articles a month with in-depth examinations of each topic, including free templates to make executing on what you learn as easy as a copy and paste!

Subscribe to The Write Lens

Welcome to The Write Lens, a copywriting agency for photographers launched by Erica Comitalo in 2017. Through articles laser-focused on helping you captivate clients, we'll explore topics like brand voice, ideal clients, increasing bookings, and more!


A copywriter and brand voice specialist for photographers transforming blah websites into captivating ideal client attractors.