The Write Lens

The Write Lens

Home
Archive
About
8 Website Templates That Will Elevate Photographers' Marketing In 2023
Let's continue our year-end series talking all things websites! Complete with tips from web designers, we break down our favorite templates…
 • 
Erica Comitalo
Six Goals Photographers Should Pursue To Write Effective Homepages For Their Websites
HOMEPAGES PT. 1 | Did you know visitors make their first judgement of your website in just .05 seconds?! Let's improve it by bringing intention and…
 • 
Erica Comitalo
Six Common Mistakes Photographers Make On Their Website Homepages
HOMEPAGES PT. 2 | After setting the primary goals for your homepage last week, it's time to discuss the most detrimental issues your homepage might…
 • 
Erica Comitalo
5 Blog Posts Photographers Can Write During Slow Season To Improve Busy Season 2023
Maintaining a blog during busy season is next to impossible. But now that things have begun to slow down for a bit, let's add these…
 • 
Erica Comitalo
8 Steps to Landing A Spot On Your Favorite Venue Or Planner's Recommended Vendor List
Reaching out to a venue manager or planner to ask them for a spot on a recommended vendor list can be super uncomfy. But if you follow these eight…
 • 
Erica Comitalo
1
Elevate Your Client Experience By Identifying Your Brand Superpower
UX PT. 4 | Upping your client experience will always attract more clients, but this resource will help you create a cohesive experience catering to your…
 • 
Erica Comitalo
2022 Year In Review: Five Photography Industry Updates, Changes, and Trends on the Rise
After three years of madness in the photography industry, the dust is beginning to settle. But if you're not careful, you might just get left in it!
 • 
Erica Comitalo
1
22 Ways Photographers Can Improve Their Client Experience From Pre-Inquiry to Post-Delivery (plus an email template!)
UX PT. 3 | Crafting a legendary client experience is tough, even if you perfectly understand all the principles and why they matter. Today, we'll give…
 • 
Erica Comitalo
Five Reels Scripts and Five Story Scripts to Keep Your Photography Instagram Strategy Fresh
Now that we've broken down how photographers can ride the video-favoring Instagram algorithm, we want to give you 10 templates to get you started!
 • 
Erica Comitalo
How Photographers Can Thrive On Instagram... Even When The Algorithm Is Working Against You!
This month we are talking all things Instagram! Let's start by digging into five ways photographers can shake off Instagram survival mode and start…
 • 
Erica Comitalo
Four Email Templates to Help You Connect With Dream Venues and Planners
You want to build relationships with other industry professionals, but how can you do it without seeming demanding, rude, or downright weird? These…
 • 
Erica Comitalo
Charting Your Stars Into Constellations: Our Personality-Driven Approach To Brand Voice and Messaging
When a brand designer asked me how The Write Lens was different so she could create a new logo for us, the ideas spilled out. But there was one that…
 • 
Erica Comitalo
© 2025 Erica Comitalo
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture